According to Power Seller College, ebooks have been selling like hotcakes on eBay recently. However, while eBooks are popular, sellers are reminded that on average, they only have about 3 seconds in which to capture a potential buyer’s attention before they move onto something else. Therefore, sellers need to grab the buyer’s attention within this 3-second time span, says Powerseller College. It is often said that we should never judge a book by its cover, but unfortunately when it comes to ebooks, people nearly always do.
Powerseller College attests that the first thing that an online buyer looks into when buying eBooks is its cover. When a buyer makes a search for eBooks on eBay, a long list of titles will appear, and the first thing that buyers can see is the front covers. If the front cover doesn’t appeal, says PowerSeller College Tech, then thousands of potential buyers will ignore the listing.
So what does a seller do? Here are some cool tips from PowerSeller College Tech:
Hire a professional graphic designer
When scouting for an e-cover designer, check the artist’s portfolio. If not impressed with his work, then better find someone that has style and sample works that matches what you have in mind. Power Seller College also believes that it is best to spend money on a professional work that put your profits at risk with a sloppy work.
Powerseller College warns against using images on the web. When using images for e-covers, make sure that they are original and not stolen from another website. Ask the e-cover designer to do something new from scratch or buy a usage license online to use the images legally.
Find what works
Powerseller College Tech suggests that if a seller has resale rights of an e-book, then he or she has the liberty to create more than one e-cover for a single e-book. These should be in varying sizes, angles and colors. Ebook authors should also make sure to give resellers as much material as they need. They should be given images, banners and various ebook cover options that they can post on their site or use in their newsletter supplements.
Add your ebook cover image in your listing
Power Seller College also advises that sellers should include an image of their ebook cover within the listing itself. The best place to show the e-cover is just on the left of the page listing, with the descriptive text placed just to the right, Powerseller College suggests.
In reality, people do judge books by their covers. Powerseller College Tech has dozens of great ideas to sell ebooks and other products on eBay. The tips above have been studied and tested by hundreds of online sellers at Power Seller College, who have seen a massive increase in sales in just a few short weeks.